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How to Make Your Trade Show Booth Stand Out

Make Your Trade Show Booth Anaheim Stand Out

Meet Their Needs, Appeal to the Senses to Draw Traffic and Customers


When you’re investing in Anaheim, CA, trade show displays, you want to get the most out of the time and investment. How to draw visitors to your trade show booth Anaheim takes some creativity and insight into your potential customers. Working with a trusted trade show exhibit company as a partner to design and build your booth is a smart choice, too.

What are some tips that will make your trade show booth Anaheim experience a success? Here are a few ideas from Exhibit Potential, your trade show exhibit company choice to handle the logistics of building, assembling, installing, and storing your trade show displays.

  1. Appeal to the Senses

People walking around a trade floor are likely to be tired and hungry. That’s why it’s a good idea to make sure your booth is inviting and comfortable. The big bowl of hard candy is one way to get a nibble, but instead consider having comfy furniture, freshly brewed coffee, and a place to take a load off after a long day at a conference, convention, or prowling the trade show floor. Aromas can also entice people to take another look.

  1. Catch Them Quickly

For passersby, you only have a few seconds to focus their attention on what you are trying to say. Be sure to have your brand and the message you want to convey clearly displayed in key locations within your Anaheim, CA, booth. What’s the one thing you want attendees to remember about you? Make sure they know it!

  1. Go Digital

Static signage is the traditional route for most trade show exhibitors. Consider switching it up with some digital boards that can display multiple messages. Digital display boards are also an ideal way to promote giveaways, promotions, and video about your product. Using a variety of ways to catch that eye and draw them to your booth is a smart choice.

Other digital technologies that you can consider:

  • Interactive touchscreens
  • Product demos
  • Proximity marketing, e.g. texting people when they’re close to your booth with special messaging or offers
  1. Height Matters

When you want to draw attention, consider going tall. Multilevel displays or those that tower above the competition are sure to draw the curious and help you stand out. Taller displays also allow your signage and graphics to be seen from farther away.

  1. Lights and Music

Good lighting can make a big difference in trade show booth draw. Using LED lighting to highlight displays, signage or other unique parts of your booth is a great way to guide people to and through your booth.

Music is also a great way to give people a way to enjoy some tunes while learning about your products or services.

  1. Complementary Marketing

You want to make sure to highlight the unique features of your booth in your other marketing before and during the trade show. Highlight the features and what makes it different to draw in desired traffic.

At Exhibit Potential, we offer custom trade booth design, construction, and trade show management. Contact us today to learn how we can help your trade show booth stand out.


Exhibit Potential is a full-service, custom design, fabrication and management trade show exhibit company. Our extensive start-to-finish services, experience, knowledge and resources will help take the stress out of your next trade show experience.
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