Trade Show Consulting

Companies hire consultants for their expertise in particular markets, industries, product areas, sectors, etc., as well as to provide unique solutions that embrace a client’s specific needs and goals. The design, planning, and execution of a trade show booth is a fringe industry, which means there are comparatively fewer true experts with whom you can consult.

Trade shows are all we at Exhibit Potential do. Our expertise is in process and planning. We can coordinate every aspect of the show, from design and development of the booth, to show paperwork to installation, dismantle, and removal. We also specialize in helping you define and/or refine your goals for the show, so you can get the most out of your booth.

When planned and executed correctly, trade shows are dynamic avenues for introducing your products, having meaningful face time with your clients, expanding your business, and even for getting a good look at your competition.

Design & Development

Coming up with a creative vision for a trade show booth requires thought and planning. The real challenge, though, is making that vision a reality. At Exhibit Potential, we specialize in helping you to develop your booth ideas from concept to completed product.

Exhibit Potential starts by taking the time necessary to understand your goals. We then carefully shape those goals into a design concept based on the optimal materials for your booth and tailored to budget, show regulations, and logistics. We handle all the details, putting our extensive network of specialist vendors to work for you in seamlessly bringing the project together.

We look forward to helping you turn your creative vision into a powerful reality. Contact us today to set up a free consultation.

Custom Trade Show Booths

Not everyone has the same needs for their trade show booth. We can make a custom solution for your next show. These booths are available to rent or buy and can be built using a combination of rental items with custom elements or by doing a full unique build made to your specific needs. We work with you to develop the concept, recommend the best way to accomplish it and ensure it meets show regulations.

Turnkey Trade Show Booths

Our goal at Exhibit Potential is to help you simplify the trade show process. With so many different costs to worry about we’d like to take a few off your plate. Our turnkey trade show booth packages include delivery/removal and set-up/dismantle. Regardless if it sets up on a weekday or weekend the cost will be the same. Sizes range from a booth as small as a 10x10 up to large double decks. Keep your costs in-check with one of these true turnkey solutions.

Trade Show Management

We take the stress out of preparing for and setting up for your trade show. Our experienced team will work with you to determine your goals and vision for your trade show exhibit so you can get the most out of your trade show experience. From start to finish, we offer the highest level of comprehensive planning, service and support for trade shows nationwide, including, show paperwork, booth structure, furniture rentals, accessories, graphics and signage, delivery, installation, dismantle, and more…


The graphics are probably the most important part of any trade show display. Graphics highlight your company’s identity, the message you are conveying, and product images/information to name a few. There are many types of materials to print on ranging from hard panels to fabric, and the colors can change with each print method. It is important to work with someone who understands the different print methods and knows how to design stand-out graphics that make your booth look great. Exhibit Potential works closely with you to develop, print, color match and design the graphics for your trade show booth, so you have the perfect final product.

Signage & Banners

Trade show signs and banners are a priority for your trade show exhibit, as they identify your company, extend your presence and set you a part from other booths in a crowded environment. The right signs and banners will attract visitors and introduce them to your brand, product, and target demographic. Exhibit Potential offers a variety of sizes, shapes and materials to create the signs and banners you need to stand out in the crowd.

Booth Accessories

The term “Booth Accessories” is a broad term. Accessories for your booth are items such as literature display, hanging signs, monitor stands, light walls, and counters to name a few. The right accessories can help make a booth more functional and many of the products can even be used in an office, conference room, or lobby when not being used at a show so it has more value.

Not all accessories are created equal though. We can help you choose the best accessories taking into consideration ease of set up, functionality and quality. If you don’t see something from the many options we offer we can create something custom for you.

Installment & Dismantle

How nice is it when you can show up to your trade show booth and have it already finished? Labor costs can drive overages on budgets. Not having proper labor also requires exhibitors to get to the show earlier and stay longer to supervise their booths being made. Exhibit Potential helps avoid that by working with nationwide labor companies who are experts in the different exhibit systems, rules & regulations for the various convention centers, and genuinely love what they do. Our supervisors will keep in communication with you to update progress, address any issues that might arise, find solutions to solve any issues, and send you photos of the finished booth so you can show up knowing it was done correctly.
Exhibit Potential is a full-service, custom design, fabrication and management trade show exhibit company. Our extensive start-to-finish services, experience, knowledge and resources will help take the stress out of your next trade show experience.
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