How To Design An Effective Trade Show Booth

Have Your Booth Stand Out in the Crowd

Are you looking to have your Anaheim, CA, trade show exhibit make an impact? Knowing how to design a trade show booth Anaheim companies can draw more customers and see better results from their custom booth investment. Working with a trusted trade show display company like Exhibit Potential allows companies to create the booth that delivers on your trade show goals.

The right trade show exhibit can make all the difference. Here are some things to keep in mind when designing your trade show booth Anaheim.

Use Technology. Recent advances have made it easier to incorporate digital signage and interactive touch screens into your trade show booth. Such tools can be used not only to attract potential customers but also educate and inform. Touch screens can be used to allow customers to interact with your product or service, too.

Proximity marketing is another way to attract customers by sending them a notification when they are near your display booth, giving them a special offer or news about your product, such as a discount or promotion.

Complete Design Features. The booth today is not just a table and a few pieces of literature. Today’s booths need to incorporate multiple sensations, layers, and components. Think about ALL the possible design elements for your booth, from the back walls and counters to the hanging structures and towers. Booths today can incorporate meeting spaces and media kiosks, and shelves and storage to keep product and literature. Consider a textured flooring too that can help improve the experience for those visiting.

Make Graphics Have Impact. The colors, lights, signs, and messaging you have in your custom trade show booth needs to accomplish several goals. They need to attract people to the booth and your products or services. They also need to effectively represent the corporate brand and values.

Give It Away. No one needs another branded pen or roll of Life Savers. But the swag you give out can make a big difference. You want the interaction to go beyond the sales floor and be remembered. What you give to people, beyond the literature and business cards, can ensure you’re interaction remains top of mind after the planes depart and people return to work.

Promotional items need to be unique, of value, and branded to keep your company, product or service, and name in the visitors’ collective consciousness.

Find a Trusted Partner. Anaheim, CA, companies need a trusted trade show display company to partner with to create the ideal booth. The professionals at Exhibit Potential have been providing comprehensive trade show booth services for more than a decade.

We offer consulting services to help with the planning, design, development, and execution of trade show strategies. We create custom, turnkey trade show booths and will manage the scheduling, installation, striking, and storage of your booth, signage and accessories. We let you focus on your business while we make your business stand out.