With trade show season approaching, it's time to start preparing for your booth. Having a trade show booth is a great start, but how do you attract visitors? This can be tricky if you’re a new vendor, or if there are plenty of booths to compete with. Here is a list of some ways you can attract attendees to your trade show booth in Las Vegas NV.
Social Media
Building interest around your company is a key task leading up to your event. You want your followers to know when and where they can find you. In addition, if the trade show organizers have social media, they can promote your booth. You’ll gain exposure through their page, but you can also utilize hashtags, location tags, and other techniques to maximize the benefits of social media.
Sponsorships
If applicable, you can use sponsorships to increase your visibility at the event. Make sure to choose an appropriate partner that aligns with your companies’ values. It’s also important to agree on promotional goals and marketing strategies. Choosing a partner company whose product or service is compatible with yours will also help drive attendees.
Booth Events
Hosting a booth event will get people excited about what you’re doing. You can get creative with a celebrity signing, product demonstration, giveaway, or another event to drive traffic toward your trade show booth. Pick something that you know your target market will enjoy, so it guarantees booth visitors.
Selfie Spot
Setting up a photo op is beneficial for a couple of reasons. The first is that an eye-catching trade show backdrop will draw attendees to your booth. The second is that you can use this as an advertising opportunity; add your company name and branding on the backdrop and ask attendees to post the pictures on social media. This will act as free advertising, and help guests remember you after the trade show!
The experts at Exhibit Potential offer trade show booth rentals, turnkey trade show booths, custom trade show booths, and all of the other elements necessary to have a successful trade show exhibit. Exhibit Potential also offers trade show management and consultation. If you have questions on trade show booth Las Vegas NV, trade shows Los Angeles ca, or trade show backdrop Las Vegas NV, contact Exhibit Potential today!
