3 Advantages of Custom Trade Show Booths

Exhibit Potential is the Expert Trade Show Booth Company

When it comes to selecting a trade show booth company, cookie-cutter stands simply don’t meet the mark. In a time of extreme innovation, with such an emphasis on aesthetics, its vital that your business’ booth stands out above the rest. You may not know the advantages of tailoring a booth to your brand’s needs, but luckily, the experts at Exhibit Potential, a trade show booth company in Las Vegas, highlighted the following three benefits of a custom trade show booth.

1. Design Options Are As Unique As You Are

 

 

Your booth should differentiate your brand and embody the enticing aspects of your business. Incorporating unique elements into the trade show booth will emphasize that you are the “one and only” provider of a certain product or service, and invites trade show visitors to join your business in what feels like an exclusive opportunity. The addition of accessories, banners or specialty items will help to characterize and communicate your brand. 

2. Reflect the Best of Your Business

Certain trade shows attract particular audiences, who may be seeking different things from your product or service. A custom booth allows you to tailor your brand to its audience and attract visitors to the booth. Whether your brand is classic or modern, bright or black-and-white, your booth should accurately reflect it.

 

3. Set Your Brand Apart

 

Your business is not the same as the one next to you at the trade show. Your booth should attract visitors to your brand, serving as visual proof of the “one-of-a-kind” status of your business. Your story, brand, and employees all contribute to the specific “feel” of your brand, and a custom booth allows you to capture exactly that. A booth that puts your best foot forward will allow your business to shine!

Selecting a custom design and trade show booth company can be daunting. However, the experts of Exhibit Potential can ease the process and find what best suits your brand. Call the experts at exhibit potential to make your trade show booth Las Vegas ready and spend more time focusing on furthering your brand.

 

3 Design Elements To Include in Your Trade Show Booth

Make Your Trade Show Booth Las Vegas Ready

Trade shows require an investment of both time and money. In order to maximize the return on investment for your trade show booth, it is vital to have a display that reflects the best of your business and attracts the interest of those who pass by. In busy cities like Las Vegas where trade shows are significantly larger, it is critical that your booth is built to stand out among competitors. Exhibit Potential is here to help make your trade show booth Las Vegas ready.

If you’re looking to develop a trade show display, or to give an existing booth a face-lift, the Exhibit Potential team suggests incorporating these three elements:

 

1. Accessories

 

Among the many other booths present at trade shows, accessories are a simple way to set your business apart from its competitors. A simple display is less likely to attract a crowd; in contrast, booths that feature backlit graphics, interesting table covers, iPad stands, etc., offer opportunities for visitors to engage with your company.

2. Banners

Well-designed, well-placed banners distinguish your business and help cut through the noise of often chaotic trade shows. Effective signage requires thoughtful design, careful choice of materials, and a well-conveyed message; when done right, signage and banners enhance your presence and act as a warm invitation to visitors.

3. Specialty Items

If you’re looking to strengthen the appearance of your trade show booth Las Vegas, specialty items are a sure way to do so. Specialty items come in many different forms, so it is important to pick items that reflect the personality of your brand. Unique, interesting items are sure to stop traffic and encourage guests to approach your space.

It can be difficult finding ways to stand out at large scale conventions, trade shows, and expos. Call the experts at exhibit potential to make your trade show booth Las Vegas ready and spend more time focusing on furthering your brand.

 

Rethink Your Trade Show Anaheim CA

Trade shows are the time to showcase your business in a unique and fun way to grab potential customers' attention. At the event, your business must do something that sets your company apart from the competition. This is your chance to highlight your brand and create a trade show booth Anaheim CA so engaging people can’t help but check it out.

 Branded Giveaways

From hats to pens, to pop sockets customers love free merchandise and will take whatever they can get. A great way to get people interested in your brand is to have attendees walking around in their customized giveaway items. What is a better way to advertise than to have an entire trade show wearing your branding? Don’t forget that not only are trade shows meant to sell your products or services, but also to promote your brand.

Offer Samples

Giving away samples is another interactive way to get people interested in your brand. If you have a unique product that may be difficult to describe, sampling is the perfect way to get customers interacting with your trade show Anaheim CA. By giving customers samples, they can fall in love with your product instantly while gaining attraction. Samples are great to provide a physical reminder of why your company is so great and leaves a lasting impression. 

Visual Marketing 

To increase the success of your exhibit, make sure your layout is as open and interactive as possible. With a trade show booth company California like Exhibit Potential, a custom booth can provide a visual experience to catch anyone’s eye. With our expertise, we can make a custom solution for your next show. We work with you to develop the concept, recommend the best way to accomplish it and ensure it meets regulations.

If you are in need of exhibit booth rentals, Exhibit Potential has the solutions for you. Whether you are looking for a pop-up booth or a custom-built exhibit, you are going to be happy with how we do things at Exhibit Potential. We are a trade show booth company Anaheim CA that is dedicated to helping your company create an unforgettable experience. 

Rethink Your Trade Show Anaheim CA

Trade shows are the time to showcase your business in a unique and fun way to grab potential customers' attention. At the event, your business must do something that sets your company apart from the competition. This is your chance to highlight your brand and create a booth so engaging people can’t help but check it out. 

Branded Giveaways

From hats to pens, to pop sockets customers love free merchandise and will take whatever they can get. A great way to get people interested in your brand is to have attendees walking around in their customized giveaway items. What is a better way to advertise than to have an entire trade show wearing your branding? Don’t forget that not only are trade shows meant to sell your products or services, but also to promote your brand.

Offer Samples

Giving away samples is another interactive way to get people interested in your brand. If you have a unique product that may be difficult to describe, sampling is the perfect way to get customers interacting with your trade show booth Anaheim CA. By giving customers samples, they can fall in love with your product instantly while gaining attraction. Samples are great to provide a physical reminder of why your company is so great and leaves a lasting impression. 

Visual Marketing 

To increase the success of your exhibit, make sure your layout is as open and interactive as possible. With a trade show booth company California like Exhibit Potential, a custom booth can provide a visual experience to catch anyone’s eye. With our expertise, we can make a custom solution for your next show. We work with you to develop the concept, recommend the best way to accomplish it and ensure it meets regulations.

If you are in need of exhibit booth rentals, Exhibit Potential has the solutions for you. Whether you are looking for a pop-up booth or a custom-built exhibit, you are going to be happy with how we do things at Exhibit Potential. We are a trade show booth company Anaheim CA that is dedicated to helping your company create an unforgettable experience. 

With trade show season approaching, it's time to start preparing for your booth. Having a trade show booth is a great start, but how do you attract visitors? This can be tricky if you’re a new vendor, or if there are plenty of booths to compete with. Here is a list of some ways you can attract attendees to your trade show booth in Las Vegas NV.

 

Social Media

Building interest around your company is a key task leading up to your event. You want your followers to know when and where they can find you. In addition, if the trade show organizers have social media, they can promote your booth. You’ll gain exposure through their page, but you can also utilize hashtags, location tags, and other techniques to maximize the benefits of social media.

 

Sponsorships

If applicable, you can use sponsorships to increase your visibility at the event. Make sure to choose an appropriate partner that aligns with your companies’ values. It’s also important to agree on promotional goals and marketing strategies. Choosing a partner company whose product or service is compatible with yours will also help drive attendees.

 

Booth Events

Hosting a booth event will get people excited about what you’re doing. You can get creative with a celebrity signing, product demonstration, giveaway, or another event to drive traffic toward your trade show booth. Pick something that you know your target market will enjoy, so it guarantees booth visitors.

 

Selfie Spot

Setting up a photo op is beneficial for a couple of reasons. The first is that an eye-catching trade show backdrop will draw attendees to your booth. The second is that you can use this as an advertising opportunity; add your company name and branding on the backdrop and ask attendees to post the pictures on social media. This will act as free advertising, and help guests remember you after the trade show!

The experts at Exhibit Potential offer trade show booth rentals, turnkey trade show booths, custom trade show booths, and all of the other elements necessary to have a successful trade show exhibit. Exhibit Potential also offers trade show management and consultation. If you have questions on trade show booth Las Vegas NV, trade shows Los Angeles ca, or trade show backdrop Las Vegas NV, contact Exhibit Potential today!

Ease of Operations, Transportation, and Design Make A Turnkey Trade Show Booth the Right Choice

Imagine your Anaheim, CA, company arrives at your next trade show to find your trade show displays arrived, installed, and ready to go. When you rent turnkey trade show exhibit solutions, you can be confident your trade show booths are ready for use when you arrive. Whether it’s a 10x10 trade show booth or a 10x20 trade show booth, your turnkey trade show booth will make it easier for your employees to be ready to greet new and potential customers. Whether you need a standard trade show booth or custom trade show booth, you’ll be confident that our products exceed your expectations.

Here’s a closer look at some of the advantages to use turnkey trade show booth services.

Save Money. When you rent turnkey trade show exhibit booths, you’ll save on multiple costs associated with trade show displays. You will not need to pay for shipping your trade show booths from your Anaheim, CA, location to the exhibit site and back again. You won’t have to pay costly, variable set-up fees. You won’t need to pay the costs associated with storing and maintaining your booths in good working condition, or to replace them if they’re damaged from use or transport.

Meet Exhibitor and Conference Specs. If you exhibit at a lot of different trade shows, you know that the space requirements, feature restrictions, and mandated guidelines can vary from site to site. Having to create a custom trade show booth for each trade show can be expensive and unreasonable. With turnkey trade show booth solutions, you can be confident that all the specs and requirements will be met.

Multishow Flexibility. With a turnkey solution, you can work with our designers and installers to ensure that all of your annual trade show needs are covered. We can customize each booth and create a cost-effective plan to deliver the 10x10 trade show booth, 10x20 trade show booth or multilevel trade show booth you need for each show and in each city. We can change the configuration and display type for different markets or purposes, either from show to show or within the same show.

Dedicated Staff Focused on Your Account. With a dedicated turnkey trade show booth provider, you can be confident that your particular needs, challenges, and expectations are addressed directly. Let us take on the headaches, logistics, and worries associated with trade show management by providing you with the right support and trade show solutions that make your company stand out on the trade show floor.

At Exhibit Potential, we offer customers a wide range of turnkey trade show booth solutions. We also offer trade show accessories, signage and banners to draw attention to your company from attendees. We offer expert trade show consulting services to help you create the ideal trade show experience.

We also provide a full range of trade show services, including managing show paperwork, furniture and prop rental, and delivery, installation and dismantling services.

 

So you’ve booked your trade show, got your trade show banners from Exhibit Potential, and you’re ready to make an impression at the event! Now, who are you bringing?Here are a few of our tips on how to staff your trade show exhibits Las Vegas NV.

 

Know Your Roles

Each member of your trade show booth should have a defined role they play in the overall success of the event. There are four main roles at any trade show exhibit, as Nimlok defines. There are crowd gathers, who draw guests into your booth and engage them in the initial greeting, and hosts, who go beyond greeting by scanning show badges, handing out any materials, and directing guests to their areas of interest. Then there are lead gathers, whose job is to study up on product information and answer questions visitors may have. Finally, identify your presenters- these are your best public speakers- who can give in-booth presentations, engage your audience, and drive sales. 

 

Prep Your Team

Your trade show exhibit should run like a well-oiled machine, meaning your team should be as prepared as possible ahead of the event. Prior to the trade show, presentations and pitches should be rehearsed and nailed down, and all members of your team should be trained and reminded of proper booth etiquette. Everyone should have a detailed schedule including their position at the trade show booth. 

 

Establish Expectations

Along with preparing your team for their individual roles, it is also important to establish the company goals and objectives of the event. What kind of persona do you want to emulate to guests? What are your sales goals at this event? Review grooming and proper attire, what to say (and what not to say), and make sure your team has brushed up on knowledge of your company and product, even if their main role is not lead gathering. 

Now that you’ve secured your team, Exhibit Potential is here to make your booth look its best! For all your needs regarding your trade show booth, trade show banners, or trade show exhibits in Las Vegas NV, visit https://exhibitpotential.com/ today.

Captivate and Connect: Tips for Designing Trade Show Banners That Stand Out

Trade shows provide a unique opportunity for businesses to showcase their products, services, and brand identity to a diverse audience. Among the essential tools for grabbing attention and making a lasting impression, trade show banners take center stage. Crafting an effective trade show banner involves more than just adding a logo and some text; it requires careful consideration of design, content, and strategy. Here are some tips to help you create banners that command attention and engage your audience:

Clear and Concise Messaging: Keep your message simple and straightforward. Trade show attendees are often on the move, so your banner should convey your value proposition in a few seconds. Use concise language and bold typography to communicate your core message effectively.

Eye-Catching Design: Use colors that align with your brand and draw attention. However, avoid overwhelming designs that can be visually confusing. A balanced combination of colors, images, and graphics can help your banner stand out without being overwhelming.

High-Quality Imagery: Blurry or pixelated images can ruin the impact of your banner. Opt for high-resolution images that are relevant to your business and resonate with your target audience.

Visible Contact Information: Ensure your contact details, such as website, phone number, and social media handles, are prominently displayed. Interested attendees should be able to quickly find how to reach out to you after the event.

Consistent Branding: Your banner should align with your overall brand identity. Consistent use of fonts, colors, and logos helps reinforce your brand in the minds of attendees.

Focus on Benefits: Instead of just listing features, highlight the benefits attendees will gain from your products or services. How will your offerings make their lives better or solve their problems?

Less is More: Avoid cluttering your banner with excessive text. Use bullet points or short phrases to convey key information. A clutter-free design is more inviting and easier to understand.

Unique Selling Proposition (USP): What sets you apart from competitors? Highlight your unique selling proposition prominently on the banner. This is what will pique the interest of potential customers.

Include QR Codes: Incorporating QR codes that link to your website or landing page can encourage attendees to learn more about your offerings even after the event.

Test Beforehand: Prior to the trade show, set up your banner and view it from different angles to ensure readability and visual appeal. Make any necessary adjustments to optimize its impact.

Consider Location: If you know the placement of your booth, design your banner with that location in mind. Ensure that your banner is visible from a distance and can attract foot traffic.

In conclusion, trade show banners serve as powerful marketing tools that can make or break your presence at an event. By following these tips, you can design banners that effectively capture attention, communicate your message, and leave a lasting impression on trade show attendees. Remember, a well-designed banner is not just a decoration—it's an invitation to engage and learn more about what your business has to offer.

Looking for displays banners anaheim ca, trade show booth design anaheim ca, or trade show backdrop anaheim ca? Give Exhibit Potential a call! We offer a wide variety of services and are more than happy to help you get started.

Voyage LA Features Exhibit Potential In December Issue

 

We are excited to announce that Ross Weitzberg and Exhibit Potential have been featured in the latest edition of Voyage LA. Check out the link to our coverage HERE and below.

Today we’d like to introduce you to Ross Weitzberg.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.

I didn’t really know anything about the trade show industry before I started in it. I had gone to a couple of shows like the LA Auto before but never really paid attention to the booths. In 2006 I met a graphic/industrial designer named Elaine Park who also did exhibit design.  I had no idea what she was talking about but when she showed me what it was all about I thought it was great.

She taught me about design and I got to see how she worked with her client to create a booth for them. She’d make a design; have a company build it and ship it to the venue to re-build it at the show. I went with her to Florida to see the whole process and check out the show.  I really loved the experience.
My background was in hospitality, event planning, and film production.  At the time I was looking to find a career that complimented my skillsets. After that experience I realized I found the next thing I wanted to do. Planning exhibits was very similar to planning a film shoot and doing an event. Even though I was new to it, the process was very familiar. We’d traveled to different locations, built sets, did all the paperwork, worked with unions, service clients, etc.

The following year we started a company called Space Potential. At first we just focused on design and we’d have other companies build the booths. We found a lot of challenges doing that because we had to rely too much on others for inventory and pricing. We realized we needed to be in control of the process ourselves so we invested in a modular frame system that we could design and build multiple booths from. We bought enough frames to make a few booth sizes. From there we got a warehouse, forklift, office, etc…we basically became an exhibit house over night.  It was an amazing learning experience and a lot of work.  We did it for a little over eight years before we decided call it quits and go in different directions.

After Space Potential one of my graphic vendors got in touch with me because they wanted to open a west coast office so I went to work for them working remotely doing sales.  It gave me an opportunity to work with a lot of exhibit companies and because I had run my own buiness like theirs before that I was really able to relate to their needs as a customer.  That lasted for about two years.  After that experience I realized that I wanted to work on my own again.

In June of 2016 I started Exhibit Potential.  I wanted to focus on service, where I work with clients to take away the stress people have planning trade shows and simplify the process.  Unless show planning is your specific job at a company, someone would usually have to plan the show on top of their current workload. I wanted to take away that stress so they can have a better show experience by focusing on the show and their goals. There are so many exhibit products and booth systems on the market, it’s hard to know what is the best option for their budget and show goals. Our specialty is helping them find that perfect solution. We do this by offering a variety of options and services ranging from cost effective turnkey rental packages to custom rentals to pop-up booths on our e-commerce store to specialty displays.

During my 10 years in the trade show industry I’ve found helping exhibitors have successful trade shows be a rewarding job. My goal has always been to simplify the process for them whether it’s developing their booth design concept, educating them on the show venue and rules, or just choosing the best exhibit system for their space. If I can make the process smoother and stress free, then I know we’ll be building a working relationship that will last for many years.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Yes, overall it has been.  After doing Space Potential I had a clear focus as to what our message would be and how the business would operate this time around. I work in a competitive industry and it can be hard to stand out from the rest. Advertising can be difficult because every industry and almost every state has trade shows so it’s hard to target potential customers.

Alright – so let’s talk business. Tell us about Exhibit Potential – what should we know?
Exhibit Potential specializes in helping companies achieve success at any trade show. We do this by providing a variety of products and services ranging from exhibit design, consulting, booth fabrication, trade show products and accessories.
I am most proud of our ability to satisfy clients and take away the stress a trade show can cause. We do our best to prepare the client for what they are embarking on when doing a trade show so they can maximize their budget and experience.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?I am grateful to Elaine Park, the designer who was my partner in Space Potential. She introduced me to the trade show industry, taught me about design and helped me to find a great path that has brought me to where I am now.

Contact Info:

• Address: Irvine, CA
• Website: www.exhibitpotential.com
• Phone: 888.224.8865
• Email: ross@exhibitpotential.com

 

 

We’ve all experienced the hustle and bustle of trade show culture- you visit hundreds of booths, meet thousands of people, and by the end of the event, you’ve remembered just about nothing. It’s imperative that your booth stands out above the rest. Here are a few fun elements you can implement at your next trade show booth Las Vegas, NV.

 

Giveaways

Who doesn’t love winning free goodies? Hosting giveaways at your booth draws a crowd and leaves your visitors wanting to check back in later. Vacations, spa days, and golf packages are all great prize options. Pro tip: have visitors drop their business cards in a raffle as their ticket so you can stay in touch with them post-event!

 

Services

Offering a sample service at your booth is a sure way to draw in a crowd. These event days are long and tiring, and nobody is going to pass up a break… especially if it involves a free massage! 

 

Photo Ops

These days, pictures really are worth a thousand words. Set up a photo booth with a backdrop or frame that features your company logo. When colleagues are looking back on their weekend, they’ll associate your booth with memories of having a great time.

 

Merchandise 

Company merchandise is almost expected at trade shows nowadays. Give your visitors something to take home, but make sure your freebies stand out above the rest. Nobody needs another free pen or stress ball. Instead, splurge on a genuine gift that features your company logo.

 

Whatever fun features you decide to implement into your trade show booth, make sure they ultimately work together, and with your brand. For example, if you’re giving away a free spa day, offer 10 minute massages! If your raffle prize includes tickets to a baseball game, include company baseball caps in your swag bag. Most importantly, know your audience and what elements they’d be drawn to.

 

Your booth says a lot about your business. From signage to structure, Exhibit Potential can bring your booth to life. For all your needs regarding your trade show booth, trade show backdrop, or trade show banners in Las Vegas NV, visit https://exhibitpotential.com/ today.

Goals and Objectives for Exhibitors at Trade Show Exhibits Los Angeles

5 Commons Goals and How to Achieve Them

A trade show is a large investment for any exhibitor so it is important to set S.M.A.R.T. (Specific, Measurable, Attainable, Realistic, Timely) goals in order to maximize your return. When designing a booth it is crucial to be aware of the underlying purpose driving your big spending. This will also help you to construct a trade show display Los Angeles that is tailored towards what you wish to accomplish from entering the event. The following are 5 common goals for exhibitors and our recommended methods for achieving them:

1. Capture leads: If your goal is to capture new leads or prospect potential clients an important thing to consider is what hook you have that gets people to step into your display. A successful component of trade booths, is the inclusion of new technology or graphics. Other methods include having a fun contest or giveaway which can also help to track customer success with your CRM.
2. Scout out the competition: At trade shows you will find that multiple booths are selling or offering similar products and services. This is a great opportunity to witness first-hand your direct competition. It is advised to have some of your sales and marketing team members take detailed notes on what your competitors are selling, how they are doing it, and how successful (or unsuccessful) they are in doing so.
3. Market research: An overlooked benefit of trade shows is the ability to obtain direct qualitative research. You can recieve real-time feedback from attendees as well as scout out new trends in the market based off what other booths are doing. This is an excellent method for your business to take advantage of prior to launching a new product or service.
4. Brand awareness: Trade booths are great opportunities to meet new people and expand your professional contacts. Spreading basic brand awareness for you business is a happy byproduct with attendees regardless if they stop for your booth. The built up brand recognition will help your company in the long run, as some people do not have a need for your product or service at this moment in time.

For more information regarding Trade Show Booths Los Angeles - contact us at Exhibit Potential!

Having a Successful Trade Show on a Small Budget

Trade shows can be a great way for small businesses to get exposure and build relationships with potential customers and partners. However, they can also be very expensive, and it can be challenging to get a return on investment if you don’t have a large budget. Here are some tips for having a successful trade show on a small budget.

1. Choose the right trade show: Research and select trade shows that are relevant to your industry and target audience. This will ensure that you are reaching the right people and that you are not wasting resources on events that won’t benefit your business. 
2. Set clear goals: Before the trade show, decide what you want to achieve, such as generating leads, building brand awareness, or networking. This will help you focus youe efforts and measure your success. 
3. Create an eye-catching booth: Even if you have a small budget, you can still create an attractive and engaging booth. Use bright colors and graphics to draw attention, and display your products or services prominently.
4. Offer giveaways or samples: People love freebies, so consider offering samples or giveaways at your booth. Thus can help generate interest and encourage attendees to engage with your business. 
5. Network with other exhibitors: Take the time to network with other exhibitors at the trade show. You may be able to form partnerships or collaborations that can benefit your business in the future. 
6. Use Social Media: Promote your attendance at the trade show on social media before and during the event. This can help generate buzz and attract attendees to your booth. 
7. Follow up with leads: After the trade show, follow up with the leads you generated. This can be done through email or phone calls, and it can help turn those leads into customers. 

Overall, having a successful trade show on a small budget is possible with the right preparation and execution. By choosing the right event, setting clear goals, creating an eye-catching booth, offering giveaways, networking with other exhibitors, using social media, and following up with leads, you can maximize your resources and get a return on investment for your business. 

Looking for trade show displays los angeles ca, booth design los angeles ca, or exhibition booth anaheim ca? Give Exhibit Potential a call! We offer a wide variety of services and are more than happy to help you get started.

How A Custom Trade Show Booth Can Elevate Your Company

Exhibit Potential Provides Extensive Trade Show Booth Benefits

When you’re looking to make an impact with your Las Vegas, NV, trade show display, you want to have compelling visuals, smart design, and dynamic features. The costs of building, transporting, and storing a trade show booth Las Vegas will love can get expensive fast. That’s why the smart choice is for a custom trade show booth Las Vegas attendees will be attracted to again and again.

There are many advantages to having a custom trade show booth Las Vegas visitors will visit multiple times during a conference, event, or exhibit. In a crowded hall, your trade show display needs to stand out. That’s where Exhibit Potential comes in.

Here is how our custom Las Vegas, NV, trade show booths can make an impact.

Meet Your Design Needs

You want a trade show booth that reflects your corporate brand and helps you achieve your goals for the event. With Exhibit Potential, we help to customize the experience for your booth based on your goals, budget, style, and other needs.

Pre-built pieces and turnkey services don’t let you do all that you want with your trade show booth Las Vegas.

Our teams will meet with you to understand your objectives and design preferences. Then we’ll go to work with concepts and ideas before creating the trade show booth Las Vegas will love.

Meet Your Budget Needs

Trade show booths are complicated. They have many moving parts and often need to be flexible, based on the expected attendance and interest in your company. Not only that, they need to be transported, assembled, and, if retained, stored somewhere between conferences. What’s more, trade show booths can take some wear and tear and often need to be repaired after a show. You also won’t have to undergo the capital expense of construction your trade show booths in the first place.

With Exhibit Potential, we help to understand your budget for the show itself, and take care of the set-up, transportation, striking, and storage of your booth between shows. We make it easy for your staff to show up with your custom trade show booth ready to rock.

Embrace the Brand

Your brand is critical and you want a booth that embraces and expressed your brand from the moment attendees enter the hall. Let us help you express your brand identity through your custom trade show booth. From the design itself to the colors, shapes, effects, lighting, signage, and access points, we help companies deliver high-impact impressions on Las Vegas trade show attendees.

Focus on Customers

We know that working a trade show is hard – long hours, lots of conversations, and being “always on.” Let us eliminate the logistics for you. Our teams at Exhibit Potential handle all of the show exhibit paperwork, furniture rentals, accessories, graphics, and signage. We also make sure that delivery, installation, and dismantling is handled.

Let your teams work on attracting new customers and engaging old ones.

 

How Succeed at a Trade Show

Trade shows are an excellent opportunity for businesses to showcase their products and services, network with potential clients, and generate leads. To make a lasting impression at a trade show, it is important to have a well-designed booth. Here are some tips to help you create an effective trade show booth design.

Define Your Objectives: Before you start designing your booth, it is important to define your objectives for the show. What do you hope to achieve? Who is your target audience? What message do you want to convey? Answering these questions will help you  determine the design elements that will be most impactful at your booth. 

Choose the Right Location: The location of your booth can have a significant impact on your trade show success. Choose a location that is easily accessible and visible to attendees. Consider factors such as foot traffic and visibility when selecting your booth location. 

Make it Inviting: Your booth should be inviting and welcoming to attendees. Use lighting, graphics, and colors to create an eye-catching and attractive display. Make sure the booth is well-light and the graphics are clear and easy to read from a distance. 

Highlight Your Brand: Your trade show booth is an opportunity to showcase your brand. Make sure your logo, colors, and messaging are prominent and consistent with your overall brand image. Use graphics, signs, and other elements to reinforce your brand image. 

Make It Interactive: Interactive elements, such as touch screens, games, and demos, can help draw attendees to your booth. These elements also provide an opportunity to engage with attendees and create a memorable experience. 

Focus on the Experience: Your trade show booth should provide a memorable and enjoyable experience for attendees. Consider incorporating elements such as seating, refreshments, and giveaways to make your booth a destination for attendees. 

Overall, a well-designed trade show booth is an investment in your business. By following these tips you can create a booth that is inviting, memorable, and effective in achieving your trade show objectives! 

Looking for trade show displays los angeles ca, trade show banners los angeles ca, or booth design los angeles ca? Give Exhibit Potential a call! We offer a wide variety of services and are more than happy to help you get started.

How To Design An Effective Trade Show Booth

Have Your Booth Stand Out in the Crowd

 

Are you looking to have your Anaheim, CA, trade show exhibit make an impact? Knowing how to design a trade show booth Anaheim companies can draw more customers and see better results from their custom booth investment. Working with a trusted trade show display company like Exhibit Potential allows companies to create the booth that delivers on your trade show goals.

The right trade show exhibit can make all the difference. Here are some things to keep in mind when designing your trade show booth Anaheim.

Use Technology. Recent advances have made it easier to incorporate digital signage and interactive touch screens into your trade show booth. Such tools can be used not only to attract potential customers but also educate and inform. Touch screens can be used to allow customers to interact with your product or service, too.

Proximity marketing is another way to attract customers by sending them a notification when they are near your display booth, giving them a special offer or news about your product, such as a discount or promotion.

Complete Design Features. The booth today is not just a table and a few pieces of literature. Today’s booths need to incorporate multiple sensations, layers, and components. Think about ALL the possible design elements for your booth, from the back walls and counters to the hanging structures and towers. Booths today can incorporate meeting spaces and media kiosks, and shelves and storage to keep product and literature. Consider a textured flooring too that can help improve the experience for those visiting.

Make Graphics Have Impact. The colors, lights, signs, and messaging you have in your custom trade show booth needs to accomplish several goals. They need to attract people to the booth and your products or services. They also need to effectively represent the corporate brand and values.

Give It Away. No one needs another branded pen or roll of Life Savers. But the swag you give out can make a big difference. You want the interaction to go beyond the sales floor and be remembered. What you give to people, beyond the literature and business cards, can ensure you’re interaction remains top of mind after the planes depart and people return to work.

Promotional items need to be unique, of value, and branded to keep your company, product or service, and name in the visitors’ collective consciousness.

Find a Trusted Partner. Anaheim, CA, companies need a trusted trade show display company to partner with to create the ideal booth. The professionals at Exhibit Potential have been providing comprehensive trade show booth services for more than a decade.

We offer consulting services to help with the planning, design, development, and execution of trade show strategies. We create custom, turnkey trade show booths and will manage the scheduling, installation, striking, and storage of your booth, signage and accessories. We let you focus on your business while we make your business stand out.

Make Your Trade Show Booth Anaheim Stand Out

Meet Their Needs, Appeal to the Senses to Draw Traffic and Customers

 

When you’re investing in Anaheim, CA, trade show displays, you want to get the most out of the time and investment. How to draw visitors to your trade show booth Anaheim takes some creativity and insight into your potential customers. Working with a trusted trade show exhibit company as a partner to design and build your booth is a smart choice, too.

What are some tips that will make your trade show booth Anaheim experience a success? Here are a few ideas from Exhibit Potential, your trade show exhibit company choice to handle the logistics of building, assembling, installing, and storing your trade show displays.

1. Appeal to the Senses

People walking around a trade floor are likely to be tired and hungry. That’s why it’s a good idea to make sure your booth is inviting and comfortable. The big bowl of hard candy is one way to get a nibble, but instead consider having comfy furniture, freshly brewed coffee, and a place to take a load off after a long day at a conference, convention, or prowling the trade show floor. Aromas can also entice people to take another look.

2. Catch Them Quickly

For passersby, you only have a few seconds to focus their attention on what you are trying to say. Be sure to have your brand and the message you want to convey clearly displayed in key locations within your Anaheim, CA, booth. What’s the one thing you want attendees to remember about you? Make sure they know it!

3. Go Digital

Static signage is the traditional route for most trade show exhibitors. Consider switching it up with some digital boards that can display multiple messages. Digital display boards are also an ideal way to promote giveaways, promotions, and video about your product. Using a variety of ways to catch that eye and draw them to your booth is a smart choice.

Other digital technologies that you can consider:

• Interactive touchscreens
• Product demos
• Proximity marketing, e.g. texting people when they’re close to your booth with special messaging or offers

4. Height Matters

When you want to draw attention, consider going tall. Multilevel displays or those that tower above the competition are sure to draw the curious and help you stand out. Taller displays also allow your signage and graphics to be seen from farther away.

5. Lights and Music

Good lighting can make a big difference in trade show booth draw. Using LED lighting to highlight displays, signage or other unique parts of your booth is a great way to guide people to and through your booth.

Music is also a great way to give people a way to enjoy some tunes while learning about your products or services.

6. Complementary Marketing

You want to make sure to highlight the unique features of your booth in your other marketing before and during the trade show. Highlight the features and what makes it different to draw in desired traffic.

At Exhibit Potential, we offer custom trade booth design, construction, and trade show management. Contact us today to learn how we can help your trade show booth stand out.

 

Trade shows are a great way for your company to gain exposure and introduce your brand to potential customers, but it can be tricky to stand out in a sea of other booths. It can be easy to get overlooked next to flashy signs and gimmicky displays. To ensure your booth is successful and worth your time and effort, it is best to be strategic about how to make your booth stand out. Here are some ways to help guarantee your trade show exhibit is remembered by attendees.

Start Early 

Determining your goals and objectives for a trade show exhibit is the first step towards success. Once you know what you want to achieve from this event you can begin to plan and brainstorm ideas for your booth. Be aware of what shows you want to attend and what audiences you aim to attract. It is also important to plan out the finances for your exhibit to ensure you don’t have to compromise on quality later. What may seem cheap and easy now, could be a waste of money later on. Look into potentially renting a trade show exhibit if full customization is not in your budget. 

Develop a Clear Theme

After you have set your objectives and brainstormed the next step is to create a clear theme that communicates your brand to attendees. It doesn’t have to be complex or flashy, but it does need to tell a story to potential customers. For example, if your product is based out of Hawaii or somewhere beachy you could create a tropical theme  for your trade show exhibit that displays the energy of your company. A theme is a great way to quickly show your potential customers who your brand is. 

Use Simple Eye Catching Graphics

Eye catching graphics are a great way to enhance your trade show booth and attract potential customers. This could be done with custom signage or even a screen with digital graphics. They can draw attention, but also inform attendees about your product or company. Try not to overwhelm people with too much information or loud text, but simply make it eye catching and clear. Having too much going on can make a trade show exhibit feel busy and confuse the main message.

At Exhibit Potential we offer full-service, custom design, fabrication and management for trade show exhibit events. Our extensive start-to-finish services, experience, knowledge and resources will help take the stress out of your next trade show experience. If you are looking for advice on getting the right trade show exhibit for your company or need help with navigating the many details of attending a trade show, contact the experts at Exhibit Potential. Visit our many products at www.ExhibitPotentialStore.com.

Making the Most Out of Small Trade Show Spaces

Renting out space at popular conventions can be a costly endeavor- but a smaller space doesn’t mean your company can’t pack a big punch! Partnering with an experienced design team to discuss services and methods to strategically reach your target audience is the first step.

Create a Cohesive Theme

With engaging design and clear vision, promoting your brand can be done effectively in any sized space! Working with a seasoned creative team to determine your narrative and execute design ideas will be an integral part of your preparation process. Once this is done, and you’ve decided on your story, it’s time to explore what materials you’ll need to tell it. Custom banners including your company branding are a fantastic asset for this, and are sure to make your Trade show booth Las Vegas NV stand out from the crowd.

Custom Banners and Backdrops

Exhibit Potential are true experts in the field of trade show booth design, and have the tools and experience to bring your vision to life. Display Banners Las Vegas NV are a good place to start, and can be produced in whatever size needed to fit in your trade show space. Other booth accessories, such as hanging signs, monitor stands, and light displays will elevate your space, and set you apart from your competitors. Along with these design and production services, Exhibit Potential offers installation, dismantling, and removal services to ensure the trade show experience is as smooth as possible for your company.

The ‘Wow’ Moment

The greatest way to make a lasting impression with your smaller trade show space is to deliver a ‘wow’ moment for potential customers. Discovering what this is for your company will require some outside of the box thinking, and will ultimately be specific to your product and your company mission. For instance, if you have a nature-adjacent company or product, a living-wall covered in succulents or other plants may be your ‘wow’ factor, drawing customers to your booth and starting conversations. Alternatively, hanging light displays can offer aesthetic value to your space, and associate your company with a high level of creativity and care in the work you produce. Going the extra mile is worth it, especially when working with smaller spaces!

Make the most of your trade booth space with the team at Exhibit Potential! Visit https://exhibitpotential.com for any trade show banner Las Vegas NV needs, or general creative consulting, today!

 

Renting or Buying Your Trade Show Exhibit Anaheim CA

If you're a business owner or marketing manager you have probably been faced with the challenge of deciding whether or not you should buy or rent your trade show exhibit Anaheim CA. This situation requires careful consideration, to ensure you are making a financial, responsible choice that makes sense for your company today and the future. Here are some things to consider when deciding whether to purchase or rent your next trade show exhibit.

Renting

Pros: 

• Versatility

The best part about renting a trade show booth is your company is not locked into the same design for several years. This is great for newer companies who have not yet decided on their branding and might adjust in the coming years. 

• Cost-Effective 

Renting gives you the option to have multiple booths with different floor plans throughout the year instead of paying full price for multiple designs. Renting makes it easier for you to accommodate the changing exhibits. Renting two separate booths gives you significant flexibility when dealing with multiple show spaces and budgets.

• Rules and Regulations

When going to multiple trade shows, you can run into different rules and regulations depending on the show. Renting allows you to change your booth to meet those rules.

Cons:

• Limited Customization

If you want a 100% customizable trade show exhibit Anaheim CA, you will have to purchase your trade show booth. Your rental trade show booth can be customized with graphic elements, but not with customized components like hanging signs or special display features.

Purchasing 

Pros:

• Multiple Shows

Purchasing can be a great option if you plan on attending multiple trade shows throughout the year. If you have the same floor plan at all of the shows your company attends, and you don’t change the design of your booth it can be more cost-effective to buy. 

• Cost-Effective for Larger Booths

If you want a booth larger than 10x10, it makes more financial sense to buy a 10x20 or a 10x30. 

• Customizable

With a purchase trade show exhibit Anaheim CA, you have the full power to design each element fully to your customizations. This allows a one of a kind booth that will show how unique your brand is. It's all about making a good first impression!

Cons:

• Possible Extra Costs 

While owning your trade show booth you can incur ownership costs such as storing, transporting and repairing your exhibit. 

With Exhibit Potential as your trusted trade show exhibit Anaheim contractor, your trade show rental and purchasing needs are taken care of!

Standing Out in the Crowd: Tips for Developing an Eye-Catching Display Banner for Trade Shows

In the bustling environment of a trade show, it's crucial to capture the attention of potential customers and make a lasting impression. One effective way to achieve this is by creating a display banner that stands out from the crowd. In this blog, we'll share some valuable tips to help you develop an eye-catching and impactful display banner for your next trade show.

1. Clear and Concise Message: A display banner should convey your message quickly and effectively. Keep the text concise and use bold, legible fonts that can be read from a distance. Focus on a strong headline or tagline that grabs attention and clearly communicates your unique selling proposition. Avoid cluttering the banner with excessive information and instead opt for key highlights or benefits that will pique the interest of passersby.

2. Vibrant Colors and High-Quality Graphics: Utilize vibrant colors that align with your brand to create visual impact. Choose a color scheme that stands out from the surrounding booths, but make sure it complements your branding. Incorporate high-quality graphics, such as striking product images or captivating visuals that reflect your brand identity. Avoid pixelated or low-resolution images that can diminish the overall impact of your display.

3. Unique Design and Shape: Differentiate your display banner by opting for a unique design or shape. Consider using asymmetrical or curved banners instead of the traditional rectangular format. This unconventional approach will capture attention and make your booth more memorable. However, ensure that the design and shape align with your brand image and the overall aesthetics of your booth for a cohesive look.

4. Strategic Placement and Lighting: Carefully consider the placement of your display banner within your booth. Position it at eye level to maximize visibility and ensure that it is unobstructed by furniture or other objects. Proper lighting can significantly enhance the visual impact of your banner. Illuminate it with spotlights or backlighting to make it stand out and create a focal point within your booth.

A well-designed display banner can be the key to standing out at a trade show. By following these tips and incorporating a clear and concise message, vibrant colors, high-quality graphics, unique design, and strategic placement and lighting, you can create an eye-catching banner that draws in attendees and leaves a lasting impression. Remember, a compelling display banner can be a powerful tool in driving traffic to your booth and generating valuable leads.

Looking for displays banners Anaheim CA, trade show banners Orlando, FL, or trade show banners Las Begas NV? Give Exhibit Potential a call! We offer a wide variety of services and are more than happy to help you get started.

From trade show banners to full trade show exhibits, things are picking back up in 2022 and Exhibit Potential is here to help.

While we might have had a slight pause for in-person trade shows over the past year or so, 2022 is promising to be a very exciting year for the industry. Trade shows are coming back and they’re going to be better than ever, so you want to make sure that your exhibits and banners are the best they can be to really stand out from the crowd.

Make your trade show exhibits in Orlando, FL, and beyond, get noticed in-person and online.

Many trade shows are going hybrid. Attendees will have the option to be there in-person or to attend virtually via live stream. With more people streaming the shows online you need to make sure that your exhibit is on point. It needs to be thoughtfully branded and designed, keeping in mind that people will experience it both in real life and on the other side of a screen.

You’ll be seeing a lot of this at trade shows in Los Angeles, CA.

There’s going to be no space left un-branded. It’s time to get really creative with the use of your exhibit space. You’re paying a decent amount of money to be there so you may as well make the most of it. Your logo should be everywhere. Printed on your banners, stamped on your swag, projected on the floor and walls of your exhibit-- the sky’s the limit. To make the most of the space you have, it’s best to work with an experienced team of professionals who can help you come up with a plan that will make your exhibit the most memorable one of the whole trade show.

Trade show banners in Los Angeles that turn heads and attract customers.

Your brand is unique, and your banners should be too. When you work with the right team, we can turn those boring banners into a real point of interest for passers-by. The whole point of a trade show is to have people actually stop and talk to you, right? Having the right banner at your exhibit can make a huge difference. And we’re not talking about the old, boring banners of years past. The banners you’ll be seeing in 2022 are next-level in function and design and are the perfect addition to your exhibit to really make it stand out and attract your ideal customers and clients.

 

Are you ready to take your trade show exhibit to the next level in 2022? Contact us today to see how we can help you.

Having a trade show booth Los Angeles CA can be exciting and extremely beneficial to your business. At Exhibit Potential we are here to help you have a successful trade show booth design Los Angeles CA and get through any obstacles you may face!

Choose the right trade show

Los Angeles is known as the land of opportunity and has a wide variety of trade shows to offer. This gives you the flexibility to have your business present at many different trade shows and network to the best of your ability! Taking the time to research the long list of trade shows that are available in Los Angeles is the first step in the right direction.

Plan wisely

Los Angeles is a very busy city and has some unique hurdles that may present themselves. One specifically is traffic. Los Angeles is known for its traffic and busy freeways. Because of this you should always plan for traffic and get to your destination early. Additionally, searching for traffic in Los Angeles can be very difficult, especially when you have a larger vehicle containing products for your booth.

Have fun

Once you distinguish the hurdles you may encounter in Los Angeles, it is important to have fun! This is an exciting opportunity that will likely bring your business one step closer to success! Engaging with new people and radiating a positive energy is key to making new connections and bringing your business more positive exposure. Looking for ways to make your business stand out with things such as trade show banners Los Angeles CA or offering a bit of entertainment are great ways to draw in more attention and crowds.

For more information regarding trade show booth design Los Angeles CA, trade show booth Los Angeles or trade show banners Los Angeles CA, visit Exhibit Potential today!

Tips for Standing Out at a Trade Show

Trade shows can be a great opportunity to promote your business and network with potential clients, but with so many other companies vying for attention, it can be difficult to make your trade booth stand out. Here are some tips for making your trade booth the one that people remember. 

1. Choose a unique and eye-catching design for your booth. This could include unique shapes, colors, or lighting. For example, you could use backlighting to make your booth more visible from a distance, or use bold colors and patterns to catch the eye of passersby.

2. Use high-quality graphics and signage to clearly communicate your brand and what you do. Make sure your graphics are clear and easy to read, and consider using a professional designer to create them.

3. Have interactive elements at your booth, such as demonstrations, games, or competitions. This can help attract and engage visitors. For example, you could have a game where visitors can win a small prize by answering a trivia question about your company.

4. Offer free samples or giveaways to attract people to your booth and give them a tangible reminder of your brand. You could offer free samples of your products or give away branded items like t-shirts or pens.

5. Consider hiring brand ambassadors to help promote your booth and attract visitors. These individuals should be outgoing, friendly, and knowledgeable about your products and services.

6. Have a clear call-to-action for visitors to follow, such as signing up for your email list or scheduling a meeting with a sales representative. This will help you capture leads and follow up with interested individuals after the trade show.

7. Follow up with visitors after the trade show to continue the conversation and nurture potential leads. This could include sending thank you emails, providing additional emails about your products or services, or connecting with them on social media. 

By following these tips, you can make your trade booth stand out and attract more visitors at your next trade show! 

Looking for display banners anaheim ca, trade show banners los angeles ca, or trade show banners orlando fl? Give Exhibit Potential a call! We offer a wide variety of services and are more than happy to help you get started.

The display of your booth and trade show banners Los Angeles CA when attending a trade show is essential to properly representing your company. It is important that it is unique, professional and true to your brand. There are a few tips you can follow to ensure you are making the right design decisions for your trade show booth Los Angeles CA.

Double Sided Banner Stands

Double sided banners are a very innovative way to advertise your company in the best way possible. It allows for more information to be displayed on the banner and can be viewed from almost anywhere in the room, likely to draw in more customers.

Oversized Banner Stands

A banner which is larger than those surrounding is far more likely to stand out and be eye catching. This could also lead to savings on costs by having one large banner rather than multiple smaller banners.

Incorporate the correct elements

Your banner should include your company's logo and tagline. It is also important to add contact information such as your website or phone number for customers to easily reach you.

Use the right colors

The colors of your banner and the elements on it are more important than you may think. Bright and bold colors are eye catching and more likely to draw in more attention. You also want to keep in mind that the audience should easily be able to see your banner from both far away and up close. Patterns are busy backgrounds make it harder to read what is on your banner so it is good to stick to a basic background. Using a generous amount of white or negative space can assist your banner in making it easier to read and appear less crowded.

For more tips and tricks on creating the best trade show banners Los Angeles CA or trade show booth design Los Angeles CA visit Exhibit Potential.

Improve Your Trade Show Booth Design Las Vegas, NV

How to Step-up Your Trade Show Booth Design

Trade shows are your time to shine and grab the attention of all the attendees. This is why it is essential to make sure your booth is as unique as your brand’s offerings. At an event, your company needs to prioritize what you can do to set your trade show booth design apart from the rest. Follow these simple tips for a trade show exhibit design proven keys to success:

1. Remember the purpose: At a trade show you are not as focused on selling your goods or services as you are promoting the brand. This is a designated time for a company to increase brand recognition and word of mouth. The best way to execute this goal within your booth’s design is by making it as interactive as possible. Make the layout open and welcoming so that attendees want to step inside and learn more about what you offer. Have prototypes or testers out so others can try out what your company does and then have the opportunity to ask you any questions directly.
2. Handouts go along way: Who doesn’t love free things? From coffee and pastries to mini demos, handouts are the way to be remembered. Not only is it a physical reminder that they attended your booth, but it is the most guaranteed way to have a long lasting impression (even when an attendee spends limited time). This is because trade shows are overwhelming with rows and rows of booths that contain very similar information. After a long day, attendees often reflect on their favorites and what better way to be remembered than with a physical item that is specific to your company.
3. Be on social: Social media is the premier way to keep your visitors connected. Be prepared with Instagram, Twitter, and Facebook handles to pass out when the attendees approach your booth. As an added bonus, if your media accounts are filled with many loyal followers, this will add to the credibility of your company.

For more information contact the top trade show booth Las Vegas service at Exhibit Potential - we are eager to help out!

Having a trade show booth Los Angeles CA can be a costly process! However, do not let the finances steer you away from your dreams. Follow these helpful tips and tricks to successfully have a booth on a budget!

 

Allocate Your Costs

The first step in having a successful trades show booth is properly allocating your costs. Your booth space should take up a large space of your budget. Another cost to consider is travel expenses if the trade show destination is one that must be traveled to. In this case you may need to arrange airfare and a hotel space. You may also need to ship your supplies and materials depending on where the destination may be. Another expense is the visual aspect of your trade show booth and if you want to include any sort of items to give away to those who visit your booth. This could include T-shirts, pens, tote bags or whatever you would like that still fits in your budget! This is a great way to leave a memorable mark on those who visit your booth.

 

Tabletop Displays

Using a tabletop display is a great way to save money on your trade show booth design Los Angeles CA. This may be one of the more simpler display methods but it does an efficient job of getting you a space at the trade show without breaking the bank.

 

Booth Size

Choosing the right booth size is another way to efficiently budget your money when designing your trade show booth. You may want to choose an in-line booth, peninsulas, an end-cap, islands or even double deckers (proexhibits.com). The choice is up to you and your specific business needs. 

 

To learn more about trade show booth design Los Angeles CA and trade show banners Los Angeles CA call Exhibit Potential today!

 

5 Reasons to Choose Trade Show Booth Rental

Exhibit Potential Offers Turnkey Trade Show Booth Rental For A Variety Of Exhibit Sizes

As your trade show season starts to creep up, you may be conflicted on whether to buy or rent a trade show exhibit. Buying a trade show booth is convenient if you attend many trade shows throughout the year and do not need to change the look of the trade show display. However, the other option is a trade show booth rental.

Following are 5 reasons why renting a trade show exhibit for your Las Vegas trade show or convention, might be the best option for you.

1. One Time Use
If you do not attend trade shows often, renting a trade show exhibit is a great way to go. Renting a trade show booth will save you money on the exhibit, as well as will eliminate the cost of storage, maintenance and repair following the trade show.

2. New To Trade Shows
If you are new to exhibiting at trade shows, it’s probably a good idea to rent at trade show booth before buying one. This will give you the opportunity to determine what you like about different booths and what works best for you and your company.

3. Flexibility
Renting a trade show exhibit gives you the flexibility to try different booths as well as change up designs from trade show to trade show. If you want to experiment with different booth sizes, trade show booth rental is the way to go. Additionally, if you are exhibiting in two different conventions that are scheduled back to back, you can rent different booths for each show so that you don’t have to worry about breaking one booth down and getting it to the other show in time.

4. Geographical Convenience
Most trade shows are not located near your business so it is often more convenient to order a trade show exhibit from the location you will be attending. Renting a trade show booth from a company near your Las Vegas trade show makes set up and break down easy.

5. Turnkey Trade Show Booth
Renting a turnkey trade show booth is the easiest, most convenient way to rent a trade show exhibit. A turnkey trade show booth rental includes everything from set-up to tear down with custom graphic design, and even return shipping.

When you are planning on exhibiting at a Las Vegas trade show, consider trade show booth rental. The experts at Exhibit Potential offer trade show booth rentals, turnkey trade show booths, custom trade show booths and all of the other elements necessary to a having a successful trade show exhibit. Exhibit Potential also offers trade show management and consultation.

Trade Show Do’s and Don’ts - Trade Shows Anaheim CA

Trade shows are a great way to attract new potential customers and drive traffic to your business. It is important to have everything well prepared and to optimize all your assets in order to attract media attention. Below are some crucial dos and don’ts to think about before you exhibit at trade shows:

1. Have your Information Ready to Hand Out

It is very important to have accessible information for those attracted to your business. This can range from brochures with all the important information about your company or business cards. If people take interest in your company, they need to have your contact information or they will not be able to get in contact with you.  Most people will throw away all the loads of paper they are handed out, so make sure that you are concise with what you are handing out. Make sure to have these tangible forms of communication ready in advance so you are not charged with any expedited charges.

1. A Clean Looking Display

It is okay if you do not have a substantial budget set aside for the display; however, having a nice display is very important. Try eye-catching elements that will set your booth apart from others. It is key that those who pass by are aware of what you are selling. You don't want them to walk away because there is too much going on. Make sure your message is getting across right in the beginning. You do not want your booth to look unprofessional or people will not trust your business and walk away. 

1. Giveaways

The whole goal is to drive traffic to your booth, so how does one do that? It's known that people love free gifts and having a giveaway can help you accomplish your goal. Giving away little keychains, masks, or pens with your company name and logo is a great way to drive people to your booth. Not only are they going to check our your booth bringing in potential customers, but they will have a token to take away with them and remind them of your brand. Staying relevant in the consumers mind is crucial, because it is harder to gain new customers than to keep loyal ones. 

Looking for a trade show booth Anaheim CA or trade show banners Anaheim CA? Give Exhibit Potential a call! We offer a wide variety services and are more than happy to help you get started. 

Tips For Getting The Best Value From Your Trade Show Exhibit and Exhibiting Experience

Participating in trade shows is a necessary evil for many companies. Each trade show exhibitor has different reasons for making the investment in the raw booth space, the trade show exhibit to fill that raw space, and all the travel expenses to be there. The cost can be a burden to the largest of companies let a lone the individual small business exhibitor trying to get the same value on a smaller scale.

When I work with clients, I also see when companies try to limit a project with too many cost savings which causes them to end up spending more in the end because cheaper isn’t always better.

Rather than looking at your costs in a line-by-line item, look at the big picture. The following are ways you can get more value from your trade show experience, ease the stress of the trade show and minimize the burden it can put on your staff.

Start preparing for your trade show far in advance:
• One area I see trade show exhibitors drop the ball is their preshow marketing. There is a lot of competition to get attendees attention at a trade show, especially in a standard size trade show exhibit space. It’s a good idea to set up appointments before the show. Make sure the people you are meeting with know exactly where you are in the venue, and it helps to put an image of your trade show exhibit on the invite so they know what to look for. The trade show should be able to provide the trade show exhibitor with an attendee list to directly market to them.
• Figure out what your goals are before the trade show. If you have a 10x10 trade show booth at a big show like CES where 150k people attend, you are not going to talk to thousands of people. If you want to get an idea of the amount of potential leads, think about it like this… If the trade show is 3 days long and lasts for 6 hours a day and there are 2 of you in the booth, and each of you talk to 10 people per hour, you’re looking at 360 potential leads that you’ve scanned and talked too.
• They say in business the 3 most important things are location, location, location. That holds true for trade shows, especially when you have a small trade show exhibit space. Try to get a corner spot that’s off a main isle if you can. That offers a better line of site and better traffic opportunities. Being that those are limited, the next best thing is to find the largest booths and be as close to them as you can. The reason is, you get to benefit off of their marketing dollar. Attendees will always go to the biggest players there and you can catch their overflow. Being in areas near the bathroom, escalator or food area is great, but people have a mission when going to these places and are less likely to stop and talk.

Budgeting
• Companies that exhibit need to properly represent themselves. A trade show exhibitor believes their product or service has great value to anyone who would use it. But when an attendee walks up to their booth and the company has a cheap wrinkled banner hanging off the S hooks of the pipe and drape, it’s hard to convince someone you can do something great for them.
• It’s the companies that act like they have value that get the better opportunities.
• There are great products on the market now that are cost effective solutions that look great. On average, keep your absolute minimum budget in the $50-75 sq ft range. That will cover your booth and show fees for the most part.
• Make a proper budget and learn the show manual. Not understanding the show manual will cost you money and the General Contractor who put out the manual won’t care if you didn’t know something that was clearly in the manual.
• If you don’t already own your trade show exhibit, get bids from a few companies and make sure you have a strong understanding of what they are giving you for that price. Get it signed and make sure you go over anything they could potentially charge you for. If you plan to do multiple trade shows you can get a better deal from using the same company. It also helps to build a relationship with your trade show exhibit vendor. Everyone says they’ll walk on water for you but stay with the ones that prove it, again cheaper isn’t always better.

Give-away Items
• Offer a give away item for the end of the trade show. People love the opportunity to win something in trade for a few minutes of their time. A $500 Ipad or similar is cheaper than most other forms of advertising and you get the satisfaction of seeing how excited they are to receive it.
• There are a few ways to offer big-ticket giveaways like a trip, car, motorcycle, etc. You can collect business cards and pick from a jar for the lower priced items or there are marketing insurance companies that offer cost effective big-ticket giveaways for not a lot of money. They offer interactive games or something simple where they can punch a 5-6-digit code in a clear box that has the give away item in it ie keys, tickets, etc. The pricing varies on the giveaway item and the game you want to play.
• If you plan to just hand out items, I recommend getting a couple of different kinds of giveaways. Get something low cost for the mass of people walking by but then get a smaller amount of higher priced items to give to your current or future clients. Whatever you give out, make sure it’s something easy they can bring back. Things like coffee cups are great but rarely will someone take it back with them. There have been studies done that show the most used items after a show and reusable bags were at the top of the list. People will use them on average for 9 months after a show. Get your message to the masses with a simple giveaway.

Lighting
• I’m not a fan of arm lights. I think they are messy, have a limited throw (light spread), different light temperatures can make graphics look bad and you need to have an electrician to install them and take them down. They also usually charge that rate in OT too. Most of the time they never even do the work because exhibitors are taking the booth down quickly and won’t wait for them.
• For trade show booths that are 400 sq. ft. or larger instead of using arm lights attached to your walls, I recommend using ceiling lights. On the electrical order form the show offers a light that has a few names: Par Can, Spot Light, Quartz light, etc. These lights are charged at a flat rate and what is great about them is that they light up your booth instead of just adding lights to graphics. The spread covers about a 10x10 area so you’d need a couple.
• Use them to highlight a product, shine it on a logo, and shine it onto the floor to light up the trade show booth space. I’ve found booths that use them look brighter and more noticeable than their surrounding neighbors.
• These lights are not necessarily cheaper than using the arm lights but once you factor in an electrician laying cable under your carpet, purchasing electric power, having the electrician come back to hook up the lights, then take them down at the end of the show, you will find the cost difference to be minimal if any. It also has a cleaner look without having wires and strip plugs taped to walls or on top.

Outside vendors
• Exhibitors are required to use the General Contactor for certain things at a trade show. Those charges are for things like material handling/drayage, electric, electric labor and hanging sign rigging/assembly, forklift use.
• A trade show exhibitor is also able to bring in outside vendors for labor (even in a union hall), trade show exhibit, carpet, furniture, A/V and trucking to name a few.
• Labor- There are many outside union/non-union labor groups you can use rather than order labor from the show. There is usually a 4-hour minimum for outside groups where using show labor is only an hour minimum. The problem with show labor is you do not know if the person you are getting is any good or not. Just because they are in a “union” doesn’t mean they know how to build a trade show booth or work with the type of booth you have. In using an outside labor company they will have only qualified people that will show up with the proper tools, skills and equipment because they will have an opportunity to look at the renderings and set ups of the booth prior to even showing up. You are also able to hire a company like this to travel with your booth.
o Wouldn’t it be great to show up with your trade show exhibit ready to go and leave when the show ends? How much would that be worth?
o You and your staff can stay a shorter time so less hotels and food costs. That would help to offset the extra labor cost as a much less stress to you and your crew.
o Even though their hourly rate is higher than show rates in most cases they should be able to get the job done in a more reasonable timeframe so that should off-set the higher hourly rate.
o Furniture- is a major cost for a show. In most cases it’s cheaper to buy the furniture and throw it away after. The benefit of using an outside furniture rental company you can in most cases get a better price for the furniture however there are charges for deliver/removal and the material handling fees. When you compare the prices to the show furniture you’ll find that the cost might not be that much different. The prices to bring in the furniture might be a bit more but you will get much better quality furniture for what you would pay for basic furniture from the show. It’s all about being different at the show and unique furniture can be eye catching to attendees

Trucking
• Trucking companies use different classification codes when pricing a shipment. It will depend if the materials are raw, finished, etc. Trade shows also have a classification number. Shipping to a trade show will always be more expensive than shipping warehouse to warehouse. That reason is the wait time. When a truck shows up to drop off you’re your goods they have to wait then wait some more and wait even longer. A driver can have to wait overnight to drop off a load. There are 2 kinds of trucking companies you can use to ship into a trade show. A private carrier and LTL (Less than Truckload freight.)
o LTL are companies like UPS Freight and Yellow/Roadway. Private carriers will either take your freight by itself or mix it with other customers that will go to the same show.
o Pros of using an LTL- it’s cheaper, their trucks usually don’t wait as long as private so there are rarely extra wait charges, less shipping time.
o Pros of using a private carrier- They take better care of your freight, you have a rep that will oversee your freight and you have someone to call if there is an issue, more options for shipping because they can consider many different carriers.
o Cons of using LTL- they don’t take as much personal care with your freight and there is a higher chance of freight getting damaged, less control of your freight, don’t have 1 person to call if there is an issue.
o Cons of using Private- More expensive than LTL, the company can outsource your freight to an unqualified driver without your knowledge, unknown charges for wait time.
o Make sure you also consolidate your freight as much as possible and put it on a skid so a forklift can move it easily. The general contractor will charge extra or “special handling fees” if you freight can’t be lifted with a forklift. They also have minimum material handling charges so if your freight isn’t consolidated they will charge you more for your delivery

Carpet
• The show will rent you carpet with install but the prices are usually pretty high. There are vendors that offer carpet rentals for better pricing than the show, even with the material handling and shipping. At many shows they will do the installation too.

If you are looking for advice on getting the right trade show exhibit for your company or need help with navigating the many details of attending a trade show, contact the experts at Exhibit Potential. Visit our many products at www.ExhibitPotentialStore.com.

Trade Show Kit Check List

When going to a long event such as a trade show, you want to make sure you are as prepared as possible. This means packing all of the supplies and items you need to feel comfortable making sales or building connections for hours on end. Check out this extensive trade show kit check list on what you should bring to your next trade show.

Trade Show Kit

• Aleve
• Advil
• Antacid
• Wet Wipes
• Tissues
• Band-Aids
• Vitamin C/Emergen-C
• Lip Balm
• Thread and Needle Sewing Kit
• Stain Remover Pen
• Breath Mints
• Sugary Snack - Candy, Power Bar
• Hand Sanitizer
• Cleaning Wipes
• Paper Towels
• Magic Eraser
• Box Cutter
• Packing Tape
• Black Permanent Marker
• Pens
• Stapler
• Scissor
• Business Card Holder

If you are not attending the trade show and are actually a business in the show, check out these show tips to perform as best as you can.

Trade Show Tips

• Schedule a rotating staff schedule. Ideally 2 people per 100 square feet.
• Schedule breaks for staff.
• Start lunch breaks early like 11:30 to avoid big rush.
• Staff should try to stay off their cell phones until their break.
• Staff should look to engage with attendees and not talk to each other while in the booth.
• Drink plenty of water.
• Wear comfortable shoes.

For more information on trade shows and how to be best prepared for the big event, contact Exhibit Potential, a trade show display company based in Anaheim CA, to speak with a trade show specialist.

As we finally start to return to the world of trade shows (yay!), we want to prepare you to take on the event at full force. Whether you’re a first timer or just need to refresh your memory after a long year off, we’ve got a comprehensive list of packing must-haves to guarantee success for your trade show booth in Las Vegas NV. Welcome back, and get ready to pack!

 

Business Cards

It seems obvious, but you can never have too many business cards. The whole point of trade shows is to network and publicize your business, so stock up on stacks of business cards and share them every chance you get. P.S. It’s worth double checking to make sure your cards are up to date with both information and branding.

 

Freebies

If you plan on passing out swag at your booth (and we recommend you do!), make sure you’re fully stocked before you head out. Freebies are a great way to draw visitors to your booth, inform them about your business, and stay on their radar long after the weekend passes. Make sure your freebies have your logo and contact information so the people who take them can get in contact with you after the trade show. Who doesn’t love some free merch?!

 

A Craft Kit

No, not the typical crayons and glue sticks you may be thinking of. A craft kit in this case requires a box cutter or scissors, several kinds of tape, markers, pens/pencils, a loaded stapler and some sticky notes or notepads. You never know when you’ll have a booth malfunction and need to do some last minute DIY construction, and if you think you’ve packed enough pens, we promise you haven’t. A well-stocked craft kit can be the difference between a total disaster and a close call.

 

Hygienics 

At any networking event, you want to not only market your product, but yourself. Gum and mints, deodorant, floss, and a stain stick are sure to save you at least once or twice throughout the weekend. Pro tip: throw in some ibuprofen, band aids, hand sanitzer and eye drops for good measure. 

 

Last but not least... your #1 must-have for any great trade show is your set-up! Your booth says a lot about your business. From signage to structure, Exhibit Potential can bring your booth to life. For all your needs regarding booth design, trade show booth, or exhibition booth in Las Vegas NV, visit https://exhibitpotential.com/ today.

Trade Show Planning Check List

 

Creating a trade show planning check list is not a quick process. For those of you who are exhibiting veterans or newcomers to planning trade shows the following trade show planning check list is a helpful guideline to help you plan ahead.

 

12 Months Out:

• Ask yourself why you'd want to exhibit at a trade show
• Pick which show(s) are best for your company
• Determine the size of the raw space you'll need
• Establish a show budget

6 Months Out:

• Review your show goals
• Look into vendors for renting or purchasing a booth
• If you own a booth, check all parts and graphics
• Plan pre-show marketing/advertising

4 Months Out:

• Order your giveaway items
• Create the literature and marketing materials
• Choose booth staffers
• Start planning preshow marketing
• Finalize booth design/floor plan

3 Months Out:

• Review Exhibitor Manual
• Create a show due date calendar, target move in/out times, set up/dismantle days, show discounts, etc.
• Implement show related marketing
• Make travel reservations

2 Months Out

• Prepare all service orders for discount pricing (Include electrical, electric labor, hanging sign, cleaning, lead retrieval, etc)
• Finalize graphics and start production
• Organized booth staff schedule and order badgets
• Prepare briefing package for booth staff
• Order business cards if needed
• Make dinner reservations for taking out clients/staff

1 Month Out

• Confirm installation and dismantling schedule
• Preview of the booth set up
• Prepare items for shipping to the show
• Build out booth kids (office materials, markers, first aid, box cutters)
• Conduct pre-show briefing with show team
• Create binder with paperwork, order confirmations, payment receipts

1 Week Out

• Confirm freight arrival
• Confirm reservations for hotels, meeting rooms or catering
• Create show schedule for staff
• Comprise appointment list
• Decide on staff attire
• Test videos or demos

Show Arrival

• Confirm arrival of display, equipment and literature
• Pre show meetings with staff
• Merchandise booth
• Set up videos, equipment of demos
• Pick up lead retrieval unit

Check out Exhibit Potential for more information on the trade show planning process.

Covid-19 has changed the world we live in many ways and has made having a trade show booth Los Angeles CA a bit more difficult. The best thing to do during this uncertain time is continue to be proactive. The following are some tips to follow in order to find success for your business during this pandemic. 

Host virtual events

Hosting virtual events is a great way to stay connected to your customers during this distant time. Continuing to communicate with your customers and updating them about your products and business is essential. This will keep them consistently thinking of your business. There are many ways you can use this opportunity to your businesses advantage such as by giving a memorable presentation and following up with guests after. Sending a follow up email will show your customers you truly value them and their time. This will also likely cause them to hear more and stay connected.

Create new content

Using this down time to think of new ideas and create new content is a great way to be proactive. You can change the focus of some of your content or decisions to regard the pandemic and current happenings. This will show your customers you care and are educated about what is going on.

Plan for the future

It may still be unclear when life will be back to normal, but planning for when it does is a very good idea. Properly planning now is what will cause certain businesses to be successful when the pandemic comes to a close. Redesigning banners and booth ideas is another great way to plan for the future.

To learn more about trade show booth los angeles ca, trade show booth design los angeles ca, and trade show banners los angeles ca visit Exhibit Potential today!

What You Need To Know When Renting A Trade Show Booth

Save Money, Time, Gain Flexibility With Rental Options

 

Whether you are newly in need of a trade show booth or are an experienced San Diego, CA, trade show booth user, deciding whether to rent or buy a trade show display is a big decision. Determining whether to rent a trade show booth San Diego companies consider the frequency of their trade show needs and whether they will reuse the booth. When looking to make the right decision, companies should engage with a trusted trade show exhibit contractor like Exhibit Potential, which can provide comprehensive trade show services, from concept and design, to set-up, strike, and storage.

What are some of the main advantages to renting a trade show display? Here are a few:

• Flexibility. The needs for your trade show booth can vary from show to show. When renting, you will not be encumbered with designing and building different booths for different sites. When you rent with a contractor who will store your booth, you can also more easily add elements to meet the needs of each show where you need a strong presence.
• Cost. The total cost of a trade show booth San Diego companies may use includes several components. There’s the design and construction costs themselves, but also the transportation, set up, strike, and storage needs. When you add up all of these components, building your own booth may not make fiscal sense. In addition, trade show booths can take a beating during a show, and all of those dings, scratches and dents need to be repaired before the next show comes around.
• Ease of Use. When you choose to work with a top trade show exhibit contractor, your San Diego, CA, company will have peace of mind. You will not have to deal with the logistics and headaches of working with trade show hosts. At Exhibit Potential, for example, we work closely with the site hosts to ensure that we understand the timing, regulations, guidelines, and other logistics of getting your trade show booth delivered and up and running. When your staff arrive, they can focus on the work, not on the set up of your booth.

Is renting right for you? To answer that question, you need to determine whether the logistics and expense of your trade show business strategy make renting the right solution. Here are some questions to consider:

• How many trade shows will you attend each year? With only a few shows a year, renting is often the sensible choice and allows you to test the waters of trade show booth designs and needs.
• Is your business new? With tight marketing budgets, you often need to save money from the expense of building, maintaining, and storing exhibit booths. For those companies new to the trade show world, renting is a good, safe choice.
• Do you have trade shows at the same time? Trying to be in two places at once is, well, impossible. But renting your booth gives you great flexibility to ensure that booths are consistent with your brand in multiple locations.

With Exhibit Potential as your trusted trade show exhibit contractor, your trade show rental needs are taken care of!