10 Booth Accessories That Get You Noticed

Key Takeaways

Small details and booth accessories make a big impact
Branded backdrops, custom flooring, and lighting boost visibility
Interactive screens and charging stations keep visitors engaged
Accessories like literature racks and promo displays add function and polish
Thoughtful booth design increases ROI and strengthens brand presence

“The devil is in the details…”

As the old saying goes, when it comes to exhibiting, first impressions are everything. While the size and structure of your trade show booths matter, it’s often the details that set you apart from the competition.

Despite market fluctuations, many exhibitors remain confident about the effectiveness of the industry. 43% of brands expect their budget to stay the same or increase from last year. Now is the time to consider the little extras and add-ons that will really make your booth stand out.

The right trade show booth ideas that attract visitors transform your space from ordinary to extraordinary—capturing attention, increasing engagement, and delivering real ROI.

It begins with evaluating your exhibit design and gaining a sense of precisely what’s missing. More monitor stands? Fun ways to hold documents? Swag? Light walls? A lot can be done.

If you’re looking for innovative ways to elevate your presence, here are some must-have trade show booth items that will instantly upgrade your trade show booth design and leave a lasting impression on potential customers.

Why Accessories Matter in Trade Shows

Accessories are not just finishing touches; they’re strategic details that enhance your brand message, encourage interaction, create a memorable experience, and generate more foot traffic. Additionally, investment in booth presence is on the rise.

A professional trade show booth company will often recommend cost-effective booth accessories that extend beyond aesthetics. From signage to lighting, each accessory plays a role in how to upgrade a trade show booth and convert attendees into leads.

colorful accessories on display at a trade show booth

Here are the best booth accessories for trade shows:

Branded Backdrops and Banner Stands

Custom backdrops are a must-have for professional trade show booth design. They instantly frame your space and reinforce brand messaging. Paired with booth signage accessories, banner stands are:

Portable
Reusable
Affordable

Branded backdrop and banner stands are among the best booth accessories for trade shows, offering an affordable visual impact.

Custom Flooring

Flooring is a subtle way to differentiate your booth. Branded booth flooring solutions create a cohesive and sustainable environment, incorporating sustainable materials where possible. Choosing sustainable trade show accessories, such as eco-friendly flooring, demonstrates to visitors that your brand prioritizes both design and environmental responsibility.

Hanging Signs and Overhead Structures

What better way to grab attention than hanging your brand message above the entire event? Overhead signage ensures your booth is visible across the venue. These types of experiential trade show accessories help your space stand out in a crowded hall and guide attendees directly to your booth or presenter.

accessories make your trade show booth stand out from the crowd

Charging Stations for Attendees

Why not have people stop at your booth and stay awhile? Offering portable charging stations for trade shows is practical and strategic. Attendees will appreciate the convenience, and while they wait for their phone, you have more time to start meaningful conversations.

LED Lighting Solutions

Lighting completely transforms trade show booths. From spotlights to LED strips, the right design creates ambiance and highlights displays. This is one of the most practical trade show booth design tips with accessories. That’s because better lighting means greater visibility and more engagement.

Interactive Digital Screens or Tablets

Today’s attendees want an experience. It all starts with interactivity. Adding interactive trade show accessories, such as screens or digital displays, to trade show booths keeps people engaged. Whether you’re running a product demo or capturing leads, these marketing tools make your booth more modern and dynamic.

Stop Blending In. Start Turning Heads.:

Your booth deserves more than the basics. With the right design and accessories, you can attract more visitors, spark conversations, and leave a lasting impression.

Upgrade My Booth

Additional Accessories to Consider

Literature racks and brochure holders
Branded table covers
Product display counter and podiums
Swag and promo item displays

Your Booth Accessories in a Nutshell (Chart)

Accessory	Benefit	Why?
Branded Backdrops and Banner Stands	Frames the space and reinforces your brand	Affordable, portable, and boosts visibility
Custom Flooring	Creates a cohesive, branded environment	Professional look, offering eco-friendly options
Literature Racks & Brochure Holders	Keeps handouts available and organized	Adds polish and it’s easy access to info
LED Lighting Solutions	Highlights display and sets the ambiance	Improves visibility and customer engagement
Interactive Digital Screens and Tablets	Product demos and lead capture	Modern, interactive, and captures attention
Product Display Counters and Podiums	Showcase products and prototypes	Creates a strong focal point for attendees
Charging Stations	Convenience for the attendees	Keeps visitors at your booth longer
Branded Table Covers and Counter Graphics	Reinforces your brand identity	Low-cost, makes the booth look finished
Hanging Signs and Overhead Structures	Visibility across the entire venue	Helps the booth stand out in crowded halls
Giveaways and Promo Displays	Draws in more foot traffic	Attracts visitors, sparks conversations

Final Thoughts

The U.S. Trade Show and Conference Planning industry is projected to generate $23.3 billion in revenue during 2025.

The right accessories don’t just decorate a trade booth—they elevate your event presence. By combining interactive trade show accessories, sustainable trade show accessories, and other must-have trade show booth items, you’ll create an engaging space that attracts and converts. Small upgrades to your trade show booth design will lead to significant returns at your next event.

Need help choosing the best accessories for your booth? Explore our full-service trade show consulting.

Contact Exhibit Potential today to start building a booth that works as hard as you do.

draw attention to your trade show booth with interactive digital screens

5 Tradeshow Las Vegas NV Booth Trends of 2020

Just like marketing, if you want your business to be ahead of the competition, you need to focus on the trends. See what will make you stand out and what will attract customers to your company. Check out these five new trends for tradeshow Las Vegas NV booths in 2020.

Warm and Homey

Gone are the days where tradeshow booths are cold and white...well, sort of. While there are still many modern looking booths out there, more and more companies are opting for a more warm and inviting design that feels like home.

Unique Flooring

In a way to maximize visual appeal to help entice people to set into your booth, people are utilizing the floor. Choosing unique flooring for your trade show booth also allows you to add more warmth and comfort. The best flooring to choose isn’t carpet, but rather vinyl or some sort of printed flooring.

Sustainability

If your business values corporate social responsibility or sustainable business practices, consider that in your trade show display. Find ways to reduce, reuse, and recycle, whether that be within your structure, supply chain, or handouts.

Less Signs, More Fixtures

Tradeshow Las Vegas NV booths are starting to fade into one another as more people are catching up to the same standards and features. Think out of the box with this new trend: Less Signs, More Fixtures. If your budget allows, instead of signs to attract attendees from afar, try a cool lighting fixture, such as a chandelier. Just make sure it goes with your brand and your booth design.

Booth Seating

Nothing is worse than losing customers because people are leaving due to foot or leg fatigue. Have them take a load off at their booth and put in some seating. This will not only be appreciated by attendees, but it will give them a chance to see your exhibit and hear what you have to say.

For new trends and ideas for your trade show booth display, contact Exhibit Potential to speak with a specialist!

Aesthetic Intelligence & Trade Shows: Why It Matters

Tradeshow Los Angeles CA booths are marketing; they represent your business, brand, product/service, and message. They are an integrated form of marketing that should align with your other marketing channels, in a way where consumers are receiving a consistent message, at all times. When it comes to marketing a business, nothing is more important than aesthetic intelligence.

What is Aesthetic Intelligence?

Aesthetic intelligence is what will ultimately sell your product or service. Most people assume aesthetics are only physical; however, that is not the case. Aesthetics apply to all five senses, sight, touch, taste, hearing, and smell. Aesthetic intelligence is understanding your target audience, their likes, dislikes, preferences, needs, etc. and applying it to your brand, in terms of how it appeals to their five senses.

Aesthetics Intelligence & Trade Shows

Trade shows are a form of environmental and experiential marketing. When you step into a company’s booth, you are transported into the environment of their brand. When you travel, you are transported into a different environment, a different culture, where all five of your senses are being stimulated. You see the buildings. You eat the food. You smell the fresh air. You hear the different wildlife or sounds of the urban environment. You are being sold the experience of being in that city or country, to the point where you fall in love and are compelled to go back again. The same applies to tradeshow Los Angeles CA displays.

Even if you sell clothing, you want to sell your clothing through the experience of your brand, at the booth. This is why aesthetic intelligence is so important to not only environmental or experiential marketing, but marketing in general. The more research you do on your audience, the more you will know, to properly prepare you for the most optimal trade show experience.

Contact Exhibit Potential, a premier trade show booth company servicing companies throughout the U.S. and worldwide, to get one-stop shop services for all your trade show needs.

Four Trade Show Tips to Finish 2022 Off Strong

We’ve made it to the last quarter of the year, so let’s finish off strong! Ending the year with stand-out marketing strategies can help you build momentum for the new year. Here are four tips that’ll make your trade show booth Anaheim Ca one to remember during these last few shows.

1. Live Demonstrations
With in-person events coming back this year, attendees are craving human-to-human interactions more than ever. Having live demonstrations and representatives at your booth will help draw a bigger crowd. Focusing on human connection will allow your audience to have a genuine and memorable experience at your booth. This allows customers to connect with your business and open up networking opportunities.

2. Step up your Marketing Game
You want to make sure you’re making the most out of your booth space and go big with your branding. Take advantage of multiple marketing elements to make sure your booth stands out. Make sure you’re utilizing your booth space to its full potential. Upgrade your signs and banners by making something unique. Incorporating technology, such as LED lighting or digital displays can help improve your marketing game.

3. New Technology
As mentioned above, technology is key when it comes to creating a unique trade show experience. Bring an edge to your booth by utilizing cutting edge technology such as virtual reality or artificial intelligence in order to provide attendees with a hands-on experience. Using new technology will help your brand stick out by curating an experience like no other.

4. Hybrid Events
Although in-person events came back this year, you can still expect to see hybrid events taking place. In order to have a successful hybrid event you’ll want to make sure your audience maintains interest. Interactive activities such as quizzes or polls can encourage attendees to really connect with your brand. Live chats are also a great way to make sure those attending virtually can ask questions and have opportunities to network.

Looking for a trade show exhibit anaheim ca or trade show displays anaheim ca? Give Exhibit Potential a call! We offer a wide variety of services and are more than happy to help you get started.

Top 5 Tips for Attending a Trade Show

When it comes to attending trade shows, it is important to plan ahead and make sure you are making the most of your time. Trade shows Las Vegas NV are a great opportunity to meet new people, build connections, get leads, and seal the deal, so you want to make sure you are staying organized and planning ahead.

Check out these top five tips for attending trade shows to ensure you have a successful experience.

Schedule Your Trip

Depending on the trade shows Las Vegas NV, size, or popularity, hotels in the area may have some rooms reserved for trade show guests and transportation accommodations. Before you make the leap to booking flights, rooms, and transportation, contact the trade show or hotels in the area to get more information.

Pack Accordingly

Trade shows Anaheim CA are professional events that allow businesses and consumers to meet. Depending on the event, location, and weather, you will want to make sure you are bringing the appropriate clothing and shoes so that you are comfortable, but yet presentable and give off a good impression.

Make A Plan

Trade shows Los Angeles CA are big events that can last a day or an entire weekend. You want to make sure you are planning ahead, looking at the companies attending, checking the schedule for panels, and getting an idea for the layout of the venue. This will allow you to plan out your day so that you are efficient and productive.

Set Up Meetings

Since a bunch of companies will be in one location at a given time, attending the trade show, they may cut out some time in their schedule to meet with you. You want to check in with them beforehand and see if they will be willing to talk.

Be Social

This is the time to network! Have an open mind and a friendly attitude. Trade shows are a great place to build relationships with other people in your industry and grow your business!

For more information on trade shows and tips for attending, contact Exhibit Potential, a premier trade show booth design company based in Southern California.

Trade Show Stress? Here’s How to Simplify the Entire Exhibit Process

Let’s be honest—trade shows can be overwhelming. Between tight deadlines, confusing venue rules, last-minute changes, and high expectations, planning your exhibit can feel like a full-time job. That’s where a thoughtful, start-to-finish approach makes all the difference.

At Exhibit Potential, we believe exhibiting should be exciting—not exhausting. Whether you're showcasing a trade show booth Los Angeles, CA or setting up a trade show backdrop in Anaheim, CA, our goal is always the same: to simplify the process and make your experience smoother from start to finish.

🔧 Step 1: Start with Smart Booth Design
A well-designed booth isn’t just about looking good—it’s about functionality, flow, and impact. We help clients with booth design Anaheim, CA that not only reflects their brand but also works with the specific layout, regulations, and goals of the venue.

Our design process starts with your objectives and ends with a strategic, standout space that works hard for you. Whether you need a small pop-up or a fully custom build, the design should always serve your goals—not the other way around.

🧩 Step 2: Know the Venue Rules Before You Arrive
Every convention center has its quirks. Whether it’s specific height limits, restricted installation hours, or union labor rules, being familiar with them ahead of time can save you a ton of stress and money.

We guide you through all of this—so when you walk into that trade show floor, you’re not playing catch-up. If you're exhibiting at a major venue like the Anaheim Convention Center or the LA Convention Center, you’ll want a partner who already knows the ins and outs.

🤝 Step 3: Work With a Team That’s Actually Available
We’ve learned that trade shows don’t run on a 9-to-5 schedule. That’s why our team is available 24/7 throughout the process—whether you have a last-minute shipping question, need help troubleshooting on-site, or just want to talk through a new idea.

We're not just booth builders—we're partners. And when something unexpected comes up (because it always does), we’re already on it.

✅ Final Thoughts
Planning a successful exhibit doesn’t have to be chaotic. With the right process and the right partner, it can actually be enjoyable. Whether you're gearing up for a trade show booth Los Angeles, CA or a custom trade show backdrop in Anaheim, CA, we’ve got you covered.

Questions about your next event? The Exhibit Potential team is here to make your trade show experience easier, smarter, and stress-free—whenever you need us.