Tradeshow Los Angeles CA booths are marketing; they represent your business, brand, product/service, and message. They are an integrated form of marketing that should align with your other marketing channels, in a way where consumers are receiving a consistent message, at all times. When it comes to marketing a business, nothing is more important than aesthetic intelligence. 

What is Aesthetic Intelligence?

Aesthetic intelligence is what will ultimately sell your product or service. Most people assume aesthetics are only physical; however, that is not the case. Aesthetics apply to all five senses, sight, touch, taste, hearing, and smell. Aesthetic intelligence is understanding your target audience, their likes, dislikes, preferences, needs, etc. and applying it to your brand, in terms of how it appeals to their five senses.  

Aesthetics Intelligence & Trade Shows

Trade shows are a form of environmental and experiential marketing. When you step into a company’s booth, you are transported into the environment of their brand. When you travel, you are transported into a different environment, a different culture, where all five of your senses are being stimulated. You see the buildings. You eat the food. You smell the fresh air. You hear the different wildlife or sounds of the urban environment. You are being sold the experience of being in that city or country, to the point where you fall in love and are compelled to go back again. The same applies to tradeshow Los Angeles CA displays. 

Even if you sell clothing, you want to sell your clothing through the experience of your brand, at the booth. This is why aesthetic intelligence is so important to not only environmental or experiential marketing, but marketing in general. The more research you do on your audience, the more you will know, to properly prepare you for the most optimal trade show experience. 

Contact Exhibit Potential, a premier trade show booth company servicing companies throughout the U.S. and worldwide, to get one-stop shop services for all your trade show needs.

Four Trade Show Tips to Finish 2022 Off Strong

We’ve made it to the last quarter of the year, so let’s finish off strong! Ending the year with stand-out marketing strategies can help you build momentum for the new year. Here are four tips that’ll make your trade show booth Anaheim Ca one to remember during these last few shows.

1. Live Demonstrations
With in-person events coming back this year, attendees are craving human-to-human interactions more than ever. Having live demonstrations and representatives at your booth will help draw a bigger crowd. Focusing on human connection will allow your audience to have a genuine and memorable experience at your booth. This allows customers to connect with your business and open up networking opportunities.

2. Step up your Marketing Game
You want to make sure you’re making the most out of your booth space and go big with your branding. Take advantage of multiple marketing elements to make sure your booth stands out. Make sure you’re utilizing your booth space to its full potential. Upgrade your signs and banners by making something unique. Incorporating technology, such as LED lighting or digital displays can help improve your marketing game.

3. New Technology
As mentioned above, technology is key when it comes to creating a unique trade show experience. Bring an edge to your booth by utilizing cutting edge technology such as virtual reality or artificial intelligence in order to provide attendees with a hands-on experience. Using new technology will help your brand stick out by curating an experience like no other.

4. Hybrid Events
Although in-person events came back this year, you can still expect to see hybrid events taking place. In order to have a successful hybrid event you’ll want to make sure your audience maintains interest. Interactive activities such as quizzes or polls can encourage attendees to really connect with your brand. Live chats are also a great way to make sure those attending virtually can ask questions and have opportunities to network.

Looking for a trade show exhibit anaheim ca or trade show displays anaheim ca? Give Exhibit Potential a call! We offer a wide variety of services and are more than happy to help you get started.

When it comes to attending trade shows, it is important to plan ahead and make sure you are making the most of your time. Trade shows Las Vegas NV are a great opportunity to meet new people, build connections, get leads, and seal the deal, so you want to make sure you are staying organized and planning ahead. 

Check out these top five tips for attending trade shows to ensure you have a successful experience.   

Schedule Your Trip

Depending on the trade shows Las Vegas NV, size, or popularity, hotels in the area may have some rooms reserved for trade show guests and transportation accommodations. Before you make the leap to booking flights, rooms, and transportation, contact the trade show or hotels in the area to get more information. 

Pack Accordingly

Trade shows Anaheim CA are professional events that allow businesses and consumers to meet. Depending on the event, location, and weather, you will want to make sure you are bringing the appropriate clothing and shoes so that you are comfortable, but yet presentable and give off a good impression.

Make A Plan

Trade shows Los Angeles CA are big events that can last a day or an entire weekend. You want to make sure you are planning ahead, looking at the companies attending, checking the schedule for panels, and getting an idea for the layout of the venue. This will allow you to plan out your day so that you are efficient and productive. 

Set Up Meetings

Since a bunch of companies will be in one location at a given time, attending the trade show, they may cut out some time in their schedule to meet with you. You want to check in with them beforehand and see if they will be willing to talk.

Be Social

This is the time to network! Have an open mind and a friendly attitude. Trade shows are a great place to build relationships with other people in your industry and grow your business!

For more information on trade shows and tips for attending, contact Exhibit Potential, a premier trade show booth design company based in Southern California.